Our client wanted to double his users month-on-month. We made him go naked, do Kung Fu, sweep temples, balance bowls. It worked!

Fundamental Case Study 2: Financio.co

Well what can we say, the client pushes us and we push back. Jye became the key focus of our campaign just because we liked him from the first meeting. Instinctively we felt that the audience would like him too, and we were right.

Soon after, we gave him acting lessons and put him in front of the camera, making him an instant star. And his brand Financio.co became just as famous. After all, this was an accounting product for non-accountants (so we obviously had to be more human – and it meant we could be funny too!)

Just as Jye’s a friendly face, we made the ads as friendly. This campaign became a sensation, with users being doubled month on month, and interaction was gained through social media and funnily enough, our blogs too.