You know the French for their Eiffel Tower, berets, cafes. But milk?
How we positioned a milk from France
‘Far From The Rest’ makes space for growth in a high-competitive industry.
AppeKidz needed to position itself as the only milk powder from France, and one that is fully imported.
“Far from the rest” was created by the agency as a brand line that establishes two things – that the milk is from France and that in its class, it’s a distance ahead of the rest in quality. As an introductory phase to the brand in Malaysia, we went the fully French route to establish a difference in the category.
