“I DIDN’T KNOW OUR CATEGORY COULD LOOK LIKE THIS.”
– Executives from Microsoft
Adding entertainment to a boring category
How we doubled a new product’s user base month-on-month with digital marketing.
Accounting is boring s**t. But this changed everything.
Blergh. Accounting? Or so we thought. But our communication for Financio.co certainly put a fresh spin on the category. “I didn’t know our category could look like this.” In what was said to be a completely fresh look at the whole tech ‘solutions’ category, as cited by executives from Microsoft and other tech executives during the launch.
Who did we choose as the brand ambassador in the intro phase of the campaign? Why, the product creator himself, Jye. Perfect for a product created by a start-up for start-ups. Jye, sitting with us described why he started Financio.co. It was when he was having trouble finding time and money to do his accounting.
Also, Jye is so easily liked. The moment we met him, we felt that people would like him too.
Jye became a trend as we rode on topical buzz, that engaged so well with the audience and helped double the brand’s growth month on month.
