WHO NEEDS TO RENT A SOCAR ANYWAY? EXACTLY!
Increasing a brand’s user base
Giving a larger segment of audience ideas on what else to do with a SOCAR helped increase usage tremendously.
Apart from students and those wanting to drive themselves when they are without a car, you don’t know you need a SOCAR until…
you need a private cinema, a personal space to chat, a quick place to nap away from the bosses. And, all for just RM6/hour. These were just some of the cases brought out by our users and we felt they would make great alternative reasons to book SOCARs. This campaign gave people more reasons to book SOCARs and increased usage significantly.
