THE NEW NORMAL… we took it for a spin.
Driving opportunity in a pandemic
Opening minds with current insights that gave SOCAR an advantage after COVID-19.
Covid-19 disrupted everything, including how we made films. So, we shot these confined in SOCARS.
The scripts were self-made by the talents themselves. They were briefed and put into cars for hours, self-recording themselves until they were happy with the end product. We only yelled ‘roll’ and they were ‘rollin’ in their SOCARs.
Covid-19’s New Normal gave rise to new reasons to use a SOCAR. From wanting to lighten the burden of owning a car, to travelling safer as an alternative to public transportation, to travelling local.
