FIREMEN CAUGHT IN FIRE. Tower collapses. One second of madness.
Disrupting news consumption behaviour
We helped people understand the confusion and anxiety they feel with news from various portals. NST’s sharper read gives a clearer picture.
Each commercial was shot in 1 second, a story told in 60 seconds.
How quickly the news gets blown out of proportion. How quickly the cloud of confusion billows. Two dramatic commercials shot on high speed to give you a second-by-second account of a devastating event. With no CG used in each film, the visuals captivate, easily getting the internet to believe that both occurrences actually happened. The copy was written to illustrate the speed at which information spreads in a manner that is out of control.
These two commercials were the only two films from Malaysia to make it to the finalist and receive awards in the prestigious AdFest, where the creative powerhouses from Asia pull out all the stops for recognition.